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Pricing & profit
Markup calculator
Find the uplift on your product cost. Adjust the values to explore your numbers.
Your numbers
Your results
Markup66.67%
Gross profit£40.00
How to calculate markup
(Selling price − cost) ÷ cost × 100
Markup uses cost as its base, while margin uses revenue. A 50% markup does not mean a 50% margin.
A worked example
With cost of 60, selling price of 100, markup is 66.67%. Change the example above to match your situation.
Enter amounts in the same currency and time period. Results display up to two decimal places; calculations use unrounded values. These estimates are for planning and education.
Common questions
Does a 50% markup mean a 50% margin?
No. A product costing 100 with a 50% markup sells for 150. The profit is 50, which is 33.33% of the selling price.
Why must cost be greater than zero?
Markup is profit divided by cost. A zero cost makes that percentage undefined; use the profit margin calculator to compare profit with revenue instead.